Blog

Overview:

* As technology evolves, Web Push Notifications have gained space in the market due to their versatility and ease of implementation;

* Using HTML and JavaScript, you can use this feature to improve lead capture and increase your website traffic;

* Web Push Notifications are similar to the push notifications sent by apps, but this system does not require users to install anything.

-

Using Web Push Notifications in your business is a very interesting technique if you want to accelerate growth.

Instead of relying only on email, implementing this tool in your web system can attract more organic traffic to your site and, consequently, capture more qualified leads.

With multiple advantages and used by many companies worldwide, Web Push Notifications are part of a technology that aims to be independent from installed applications, since the system runs through browsers—just like PWAs.

Want to see how that works?

Check the details below.

So what are Web Push Notifications and how do they work?

Like the push notifications you receive after installing an app on your smartphone, Web Push Notifications serve the same purpose.

However, instead of being used in app development, this tool is implemented on websites or in Progressive Web Apps (PWAs).

Even though not every website uses this tool, you’ve probably noticed that some sites offer a way to receive constant updates about content—simply by agreeing to receive notifications from that site.

These web push notifications are instant and are sent through web browsers such as Google Chrome and Firefox.

Regardless of whether you’re actively using the device at that moment, Web Push Notifications are triggered for users who agreed to receive them. Users typically grant permission through a pop-up that appears on the screen.

As soon as the user opens the browser, they receive everything that was sent and see what the site posted in the last few hours.

Like traditional email marketing, Web Push Notifications also work with opt-in. As mentioned, users only need to grant permission for the system to start working.

But unlike email campaigns, this tool is easier for visitors to adopt, since users do not need to register on the site.

With that, companies and developers expect users to keep the site top of mind and return frequently, increasing engagement and views.

And because messages tend to be shorter and more direct, Web Push Notifications can persuade users to come back and consume content.

What is the structure of a Web Push Notification?

On most sites that use this feature, Web Push Notifications have a fairly standardized design and structure.

When you visit the website, a pop-up appears in one corner of the screen offering the service and asking whether the user wants to receive notifications when new content is published.

From a technical standpoint, to add this to your site you need some knowledge of programming languages like JavaScript and HTML, or you can use ready-made plugins available in WordPress.

After configuration, you need to add an icon for your site, a persuasive title, and a short text (up to 35 characters) explaining what happens when the user accepts the permission.

This space can be customized however you prefer—just be sure to use it strategically, with elements designed to engage and attract the user.

What types exist?

Although Web Push Notifications are widely used to attract customers and update them when new content is published, they also have other interesting uses.

In retail and e-commerce sites, web push notifications can inform users about purchases and provide tracking updates.

On event websites, notifications can be used to send reminders and calls to action for specific online events so users don’t forget to attend.

This variety is possible due to how easy it is to customize the tool for different audiences.

Web Push Notifications can also be used to thank users for visiting, offer discount coupons, and run retargeting campaigns.

What are the advantages of using Web Push Notifications?

1. Increase your website traffic

One of the main advantages of Web Push Notifications is the increase in organic traffic they can generate.

By implementing the feature, you keep your service present in users’ minds, since there will always be a new notification reminding them to access fresh content.

As a result, you can grow your lead base consistently because the flow of visits will be higher.

Web Push Notifications are also useful for promoting rich content such as e-books.

And when we talk about web push notifications, it’s essential to connect them with content marketing, since the tool tends to increase your blog’s authority due to a larger number of visitors.

2. Improve sales rates in e-commerce

If you operate an e-commerce web system, Web Push Notifications are powerful tools to increase sales.

Many traditional companies invest heavily in announcing promotions and updates to customers through informational emails.

Even though that’s a good tactic, you don’t have to limit yourself to it.

Using push notifications to deliver these updates can generate new business, since it becomes much easier for users to access a specific offer.

Providing discount coupons via notifications can also be a strong option.

3. Works across multiple devices

Another major advantage of Web Push Notifications is versatility.

Because this feature is implemented in web browsers—or in Progressive Web Apps (PWAs)—most users can use it.

Browsers like Google Chrome, Opera, and Firefox are used daily on smartphones, tablets, and conventional computers.

That means push notifications can reach more users during browsing.

4. Easy and efficient

As mentioned earlier, practicality is also a major advantage.

Unlike conventional email, Web Push Notifications do not require users to register or provide personal data.

The only request is permission to send notifications.

And if the user no longer wants to receive them, they can disable the feature in just a few seconds in browser settings.

In terms of efficiency, because push notifications show up on the user’s desktop or device notification area, click-through and access rates tend to be higher. Users don’t need to check their email inbox frequently.

This makes it possible to grow your lead base and generate more interesting opportunities across audiences, since notifications can be segmented based on customer interests.

5. Improve campaign results

Finally, Web Push Notifications can also improve campaign results.

How?

Because click and conversion rates tend to be higher, it becomes easier for customers to take interest in your products.

You can also launch a campaign with much more agility, since a push notification can be created in just a few minutes and can be highly effective.

By crafting notifications with personalized phrases, you can bring your company closer to the end customer and increase credibility in the market.

Another interesting point is that, unlike traditional email campaigns, Web Push Notifications mean users won’t fill out signup forms with incorrect information just to download an e-book, for example.

That saves time when you need to qualify leads.

Now that you know more about this feature, what do you think about developing a system with Web Push Notifications for your company?

Request a quote from X-Apps. In addition to evaluating the costs of your system or app, we can provide strategic consulting and help you assess the most interesting alternatives for your company in terms of quality and cost-benefit.